Uber, TikTok and Pinterest used the EXCLUSIVE insights in this summary to be a LATAM leader. Find out why:
1. Consumers rank preloads over other formats; 2. Preloads on new devices target users that are 3X more likely to install; 3. New Device Owners install 3X more apps per quarter; 4. Preloads help advertisers target major life events; 5. The LATAM Preload Opportunity is BIG and growing; 6. Preloads are being used by top LATAM apps across ALL categories; 7. Preloads combat traditional UA's declining install rates over time
LATAM App leaders are using the appeal of preloads on Samsung and other OEM devices to help diversify their UA strategy.
LATAM UA leaders are using preloads to target consumers more active in discovering new apps.
